Recognition for Matava at the Virgin Holidays Responsible Tourism Awards 2010

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Matava has won in the Best in a Marine Environment category at this year’s Virgin Holidays Responsible Tourism Awards 2010 organised by responsibletravel.com.

The Judges said “Matava is a beacon for responsible tourism and an example to other dive sites. They maintain a strong commitment to both the conservation of the marine environment and the development of the local Fijian community. All staff and dive guides are from local villages, they have signed an agreement with local villages designating 3 established marine reserves as 100% no-take zones, across large geographic areas, and even succeeded in assisted in getting marine conservation on to the Fijian National Curriculum.”

At a ceremony hosted at World Travel Market (WTM), Docklands, London, on Wednesday 10th November, the Awards were handed out by Justin Francis, managing director of responsibletravel.com, organisers and founders of the Awards, and Amanda Wills, managing director of Virgin Holidays, headline sponsor of the Awards.

Justin Francis, founder of The Responsible Tourism Awards and managing director, responsibletravel.com, organisers of the Awards said:

“This year I have been heartened by the depth of commitment and connection our winners have shown to the local communities in their destinations. Their successes and pioneering spirits are remarkable and the very real and authentic experiences they have created, set responsible tourism apart. They also remind us that holidays can be both luxurious for visitor and enhancing for local people – helping build schools, water pumps, clinics and conserving cultural and natural heritage.”

For more information about Matava: Matava

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